CVTL Lung Cancer

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

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Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Bucureşti, Romania

Job Description:

Country Value Team Leader (CVTL) – Lung Cancer

We are looking for a strategic and impact‑driven Brand Manager / Country Value Team Leader (CVTL) to lead our Lung Cancer portfolio in a highly complex and fast‑evolving oncology landscape.

This role turns scientific innovation into patient value, by aligning strategy, execution, and cross‑functional leadership.

Operating at the intersection of commercial, medical, access, and analytics, the CVTL shapes how Lung Cancer care is delivered at country level.

If you thrive in ambiguity, lead through influence, and want to make a meaningful difference for patients, this role is for you.

Role Purpose

CVTL – Lung Cancer:

• Owns the country Lung Cancer strategy, from ambition to execution

• Leads a cross‑functional Country Value Team to create integrated, sustainable impact

• Ensures patients benefit from innovation through appropriate adoption, access and standards of care

Key Responsibilities

Brand & Portfolio Strategy

• Define, evolve, and execute Lung Cancer brand and portfolio

• Translate EMEA direction into locally relevant, actionable plans

• Ensure coherent positioning across medical, access, and commercial touchpoints

• Exploits market opportunities and addresses market/ customer

needs according to HCC guidelines

• Works productively with external agencies, cross functional groups,

marketing functional network, CVTs and IBVTs network

Country Value Team Leadership

• Act as the strategic anchor for the CVT, ensuring alignment on priorities and outcomes

• Drive decision‑making through insight, structure, and influence rather than hierarchy

• Enable high‑quality debate and clarity in a matrix organization

Forecasting & Scenario Planning

• Develop and own brand forecasts

• Lead scenario‑based thinking to support strategic and financial decisions

Launch & Lifecycle Excellence

• Orchestrate pre‑launch, launch, and post‑launch readiness when applicable

• Manage lifecycle transitions in a dynamic standard of care environment

• Continuously reassess plans as science and market realities evolve

Cross‑Functional Orchestration

• Partner closely with Medical, Market Access, Sales, Digital, Finance, and Global teams

• Ensure execution excellence through clear roles, governance, and follow‑up

• Translate complexity into focus and prioritization

Strategic & Financial Ownership

• Own brand budgets and investment choices with a clear ROI and value mindset

• Make trade‑off decisions transparently, grounded in impact rather than legacy

• Think beyond short‑term sales toward long‑term ecosystem value creation

Advanced Analytics & AI Utilization

• Use analytics to deepen understanding of:

  • Patient segments and treatment pathways

  • Market dynamics and unmet needs

• Apply AI and advanced tools to:

  • Improve forecasting and scenario modeling

  • Optimize campaigns and resource allocation

• Ensure all data and AI use is ethical, compliant, and patient‑focused

Stakeholder Management & Influence

• Internal: CVT members, local leadership, local sales teams, EMEA/global teams

• External: HCPs, KOLs, Marketing Agencies

• Build trust‑based relationships and influence outcomes without formal authority

• Balance competing priorities with clarity and diplomacy

Experience & Skills

• Strong experience in Oncology commercial roles; Lung Cancer exposure is a strong advantage

• Proven ability to lead cross‑functionally in a matrix environment

• Strategic mindset with the ability to simplify complexity

• Solid financial and analytical acumen, including forecasting and scenario planning

• Excellent communicator, able to translate data and science into clear narratives

• High learning agility in a rapidly changing scientific landscape

Mindset & Behaviors

• Patient‑centric: decisions anchored in patient benefit

• Ownership‑driven: takes accountability for outcomes

• Curious and adaptable: embraces learning and change

• Resilient leader: effective under pressure and uncertainty

 

 

Required Skills:

 

 

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility

Global healthcare company spanning pharmaceuticals, medtech, and consumer health products. Headquartered in New Brunswick, NJ.

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