Brand & Customer Manager

Job Description

As a Brand & Customer Manager (BCM) in the Pharma Business Unit, you will hold brand management responsibility for product(s) within the Our Company's pharma portfolio, primarily driven by cardiovascular brands.

In this role, you will contribute to the development and execution of marketing and promotional strategies and activities to support the growth of the portfolio, prepare for future launches, and maximize opportunities across more mature brands.

The role focuses on building a strong understanding of new and evolving markets and translating data and insights into clear hypotheses and priorities. The BCM brings an analytical approach and connects market dynamics, customer insights, and business objectives to support robust brand planning and effective cross‑functional alignment.

Execution excellence will be a critical success factor in this role. The BCM is expected to drive disciplined and high‑quality execution of action plans, including the development of compelling materials, delivery of brand initiatives and events, and effective orchestration of activities to ensure strategy is translated into impact.

In addition, you will contribute to maximizing the performance and sales of established and more mature products within the pharma portfolio by identifying and materializing commercial opportunities in the market, ensuring sustained growth and continued relevance.

The role requires the ability to navigate different life‑cycle stages simultaneously, combining executional excellence today with strategic brand building for tomorrow.

This is a highly exciting opportunity for a BCM to shape the future pharma portfolio, contribute to transformational launches, and make a meaningful impact on patients and the healthcare system.

Please apply before 25th April.

Primary activities and Key Responsibilities

• In this role, you will drive adoption following access by translating positioning and clinical guidance into effective market activation. In close collaboration with the Therapeutic Area Manager (TAM), you will develop and deploy marketing activities and materials that complement and support field engagement and contribute to appropriate patient identification and treatment optimization.
• You will play an active role in supporting launch readiness for pipeline therapies, contributing to disease and unmet need understanding, access preparation, and positioning efforts, while partnering cross‑functionally to support aligned execution.
• You will act as a strong project owner and informal leader, coordinating cross‑functional collaboration, supporting prioritization of joint efforts, clarifying goals and milestones, and enabling decision‑making and compliance.
• You will lead the development of therapeutic and brand materials and content, and deliver key initiatives  (such as webinars, digital and omnichannel campaigns, scientific meetings and other engagement activities), while managing internal review, governance and project approval processes.
• You will collaborate closely with the TAM to ensure a truly customer‑centric approach, supporting the translation of brand strategy into meaningful, tailored interactions, and providing support to local customer activities and projects to strengthen customer experience and impact.
• As a BCM, you are expected to actively engage with customers and key stakeholders to deeply understand and gather insights on their needs and barriers and build strong relationships that drive strategic brand development and market success.
• You will integrate AI‑enabled insights and tools to strengthen marketing activities across the portfolio, supporting the evolution of our go‑to‑market approach and enhancing learning, focus, and impact.
• You will be responsible for analyzing local market trends and integrating data, insights and measurement throughout the marketing framework.

Education, Background & Experience

• University degree in Business, Economics, Life Sciences, or a related field
• Experience in marketing or project management within a healthcare setting (e.g. pharma, biotech, or related industries) or management/strategy consulting
• Experience in the cardiovascular therapeutic area is considered an advantage
• Exposure to both primary and secondary care settings, with diverse stakeholder experience, is a plus
• Strong project leader with the ability to influence and informally lead cross‑functional teams
• Digitally savvy with a high level of analytical capability
• Proven ability to partner with customers and build sustainable, long‑term relationships
• Skilled in leveraging customer insights to inform solutions and drive strategy
• You can influence and work effectively within a matrix and multi-cultural environment. You are an excellent communicator both in Danish and English language
• Ambitious, curious, and comfortable operating in a highly regulated and compliance-driven environment

Why choose Our Company in Denmark

At our company, our employees are at the heart of our success. We are committed to creating an attractive work environment that fosters personal and professional growth. We actively cultivate a sense of community, encouraging teamwork and meaningful connection among colleagues. With flexible work arrangements, a competitive compensation package, and a comprehensive benefits program, we prioritize your well-being and work-life balance. Our offerings include for example a private health insurance, a fitness allowance, and access to professional mental health counseling, ensuring that you have the support you need to thrive both personally and professionally. Join us and be part of a team that values your contributions and invests in your future.

Required Skills:

Brand Strategy, Communication, Creative Campaign Development, Cross-Functional Collaboration, Customer Engagement, Customer Insights, Interpersonal Relationships, Macroeconomics, Marketing, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Product Lifecycle Management (PLM), Project Management, Strategic Market Analysis, Webinars

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Not Applicable

Shift:

Not Indicated

Valid Driving License:

Yes

Hazardous Material(s):

n/a

Job Posting End Date:

04/25/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Global pharmaceutical company known for oncology, vaccines, and infectious disease treatments. Headquartered in Rahway, NJ.

merck.com