Commercial Excellence and Innovation Lead, SSA

Pfizer

South Africa - Sandton Onsite Marketing And Market Research

About this role

POSITION SUMMARY

The role is responsible for driving performance in marketing and sales by optimizing digital & virtual engagement channels, leveraging advanced analytics and artificial intelligence to deliver innovative, data-driven solutions to enhance the patient & customer experience.

The role acts as a connector between local critical business needs and Chief Marketing Office (CMO) /Emerging Markets Commercial Office (EMCO) driving optimization and standardization when needed. Some of the main areas of focus are

• Drives executional transformation and impact at the local level, while ensuring global strategic alignment.

• Leads Global-to-local orchestration and pilot execution.

• Steer prioritization of local initiatives, while maintaining global strategic alignment.

• Omnichannel Customer & Patient Engagement

• Channel and Content Management

• CFC execution metrics and tools

POSITION RESPONSIBILITIES

Drive excellence in execution by driving key projects, strategic initiatives with a strong focus on digital transformation, insights, and advanced analytics and close partnership with both sales and marketing teams.
Drive excellence in integrated marketing adoption for local marketers by evaluating customer insights, defining patient journeys, building omnichannel customer engagement and content management.
Drive key marketing execution projects (New WoW & Adobe WF), and strategic link with COLAB, content re-use, self-generation of content and adoption of the DataHub and other data-driven solutions for marketing and sales
Accelerate innovation by implementing AI-powered tools and platforms to provide real-time data visibility and predictive insights for performance improvement across marketing and sales.
Marketing led: Omnichannel Experience & Insights, Content Process Effectiveness, Channel Management
Sales led: Effective adoption of DSP, WABs, and RTEs, focused on productive and quality of HCP visits. Drive the adoption of International Sales Standards to have a more effective and competitive CFC Team.
Structure and drive the adoption of the framework to operate Marketing and CFC SMEs Communities of Practice and incentivize a culture of innovation, knowledge sharing and excellence.
Partner with EM Commercial Excellence & AI and L&D to drive the adoption of the integrated marketing capabilities and CFC effectiveness excellence as well as embed digital and AI capabilities into integrated marketing and commercial effectiveness programs.
Lead cross-brand Patient Experience & Engagement, by partnering with CBM/CBL to develop impactful patient activation solutions.
Foster a culture of innovation by piloting and scaling AI and analytics solutions that drive measurable business impact.

EDUCATION AND EXPERIENCE

Relevant Bachelor’s degree
10 years of commercial experience across pharma and or other industries
Track record of strong networking and working collaboratively across functions and geographies in matrix organizations
Strong analytical prowess to conduct root cause analysis to diagnose and prioritize the right problem/solution (i.e., solve the cause, not the symptom)
Demonstrated success on setting/evolving Go to Market/Business Model, strategic initiatives with risks assessed and a mitigation plan developed.
Experience in marketing/ digital marketing/ omnichannel marketing, KPIs management

TECHNICAL SKILLS REQUIREMENTS

Technical skills required and/or preferred, as applicable.

Experience in marketing related and/or sales functions in Pharma
Exposure to Salesforce excellence will be an advantage.
Influencing skills, ability to work with cross functional teams to drive common organizational output.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research