Brand Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Looking for a Brand Manager who wants to lead with an enterprise mentality — not just brands. Reporting directly to the Country Manager, this role will help lead the operation while accelerating market share and fortifying brand equity for category-leading brands.

• What You’ll Own
  • Own local brand strategy execution for consumer goods brands —translating global plans into winning, locally relevant initiatives.
  • Be the go-to brand authority in-market, shaping priorities across channels to drive growth.
• What You’ll Deliver
  • Lead campaigns execution with full accountability for A&P investment, agency performance, and on-time activation of compliant assets.
  • Partner with Finance to track performance and maximize brand contribution to operating profit.
• How You’ll Win
  • Lead cross-functional execution with Sales, Supply, Operations, and Digital—removing roadblocks and raising the bar on performance.
  • Monitor KPIs, drive innovation launches, and build demand with a relentless focus on results.

What You Bring: Proven brand management and commercial rigor, strong financial acumen, and the ability to influence across functions. You thrive in a fast-moving environment, love competition, and take pride in building brands that win. Ready to own outcomes and lead from the front? We want to hear from you.

Role Responsibilities

1. Brand & Business Ownership

• Own brand strategy, execution, and performance for assigned brands in Puerto Rico.
• Translate Global and US Brand Growth Plans into executable local plans.
• Act as the brand authority in market and represent the brand in leadership forums.
• Make informed decisions and manage trade‑offs with minimal escalation.

2. Financial & Investment Accountability

• Own A&P budgets, WBS structures, and PO management.
• Partner closely with Finance to track performance and ROI / ROA.
• Ensure financial discipline, compliance, and audit readiness.

3. Execution Excellence & Agency Leadership

• Lead creative, media, and digital agencies end‑to‑end.
• Enforce Haleon Ways of Working and briefing standards.
• Ensure assets are compliant, approved, and activated on time.

4. Innovation & Portfolio Management

• Lead local launch readiness for innovations and restages.
• Coordinate forecasts, claims readiness, and execution.
• Manage SKU prioritization, discontinuations, and portfolio optimization.

5. Cross‑Functional Leadership

• Serve as brand lead with Sales, Supply, Regulatory, Finance, and Digital.
• Communicate risks early and drive alignment through clarity and follow‑through.

6. Performance Management & Analytics

• Track sales, share, distribution, and execution KPIs.
• Use insights to drive action and corrective measures.
• Prepare concise, decision‑oriented leadership updates.

7. Leadership Behaviors & Culture

• Demonstrate ownership, accountability, and bias for action.
• Apply strong judgment under ambiguity.
• Model Haleon’s performance culture: Debate, Decide, Commit.

Success Measures

• Delivery of sales, share, and Brand Profit targets.
• On‑time execution of brand and innovation plans.
• Strong financial governance and cross‑functional confidence

Why you?

Basic Qualifications:

• 3 to 4 years of experience in Marketing (preferably Brand Management)
• At least 3 years of experience with media and creative agencies.
• Bachelor’s in marketing administration, Industrial Engineering, or related fields.
• Strong collaboration skills, results orientation, and analytical profile.
• Excellent presentation skills.
• Intermediate–Advanced level in Excel and PowerPoint.
• Advanced level of English (written and spoken).

Preferred Qualifications

Ideal candidates will have prior experience in most, if not all, of the following and employees developing into this role should develop experience and demonstrated success in the following:

• Good written and communication skill to communicate with all company management levels.
• Master’s in Marketing desirable

Benefits

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Job Posting End Date

 Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email: 

Use subject line: ‘Haleon Careers: Job Accommodation Request’ 

Your Name and contact information 

Requisition ID and Job Title you are interested in 

Location of Requisition (city/state or province/country) 

Description of specific accommodation you are requesting 

Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Consumer healthcare company spun off from GSK, making brands like Sensodyne, Advil, and Centrum. Based in Weybridge, UK.

haleon.com