Expert Brand Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose

The Expert Brand Manager will be responsible for developing and executing HCP centric marketing initiatives that drive growth and market penetration for the company's Oral Health portfolio. This role requires a deep understanding of healthcare marketing, behavioral insights and a proactive approach to stay ahead in a competitive market. The ideal candidate will liaison with global team, ensure optimal brand communication to HCPs, increase product awareness with patients, and improve accessibility of products to meet patient and healthcare provider needs in India.

Key responsibilities

This role has the following key deliverables

• Strategic Marketing Development: Lead the development of annual market activation planning. Formulate and implement marketing strategies that support the business objectives of the portfolio, ensuring alignment with regional & global priorities.

• Market Analysis & Consumer Insights: Conduct ongoing market analysis to understand patient and healthcare provider preferences trends, and competitor activities. Use insights to refine marketing approaches and identify growth opportunities.

• Traditional & Digital Marketing: Create omni-channel marketing campaigns (In clinic, mobile, email, events) that reach target audiences effectively. Monitor engagement and adapt strategies to maximize reach and impact.

• P&L Management: Be accountable for delivery of annual P&L. Oversee the marketing budget, ensuring optimal allocation of resources and maximizing return on investment (ROI) for all HCP centric activations and initiatives.

• Performance Measurement & Reporting: Track the effectiveness of activation spends through KPIs, prepare performance reports, and provide actionable recommendations for improvement

• Sales Enablement & Collaboration: Collaborate closely with the sales team to develop training materials, promotional tools, and incentive programs. Support sales initiatives by aligning marketing strategies with sales goals and objectives.

• Stakeholder Engagement: Act as a liaison between internal teams and external stakeholders, including healthcare providers, industry influencers, and key opinion leaders, to strengthen brand credibility and market presence. Work closely with medical team to develop strong claim pipeline and relevant content

• Agency Partnership: Manage agency relationships to deliver superior results

Qualifications and Skills

We are looking for professionals with these required skills to achieve our goals:

• Master’s degree

• 5 or more years in consumer healthcare / pharma, with at least 2+ years of marketing / commercial management experience.

• Prior experience in HCP product marketing is highly desirable.

• Experience working in a fast paced, entrepreneurial environment

What we offer:
None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication, energy and effort. So, we look to reward your contribution with a benefits package that includes but not limited to:

• Annual bonuses that reflect Haleon’s performance 

• Hybrid@Haleon – our philosophy to hybrid work and supporting individuals work/life balance 

• Childcare support – we offer enhanced maternity and paternity paid leave options for those important times as well as childcare options 

• Life Insurance and Private Medical Package – with additional preventive healthcare services for employees to provide protection and peace of mind 

• Health and Wellbeing - programmes that take care of you physically and mentally 

• Development Opportunities - future-ready training, so your skills are always up to date

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Consumer healthcare company spun off from GSK, making brands like Sensodyne, Advil, and Centrum. Based in Weybridge, UK.

haleon.com