高级市场经理

Pfizer

China - Beijing - Beijing Onsite Marketing And Market Research ZH-CN

About this role

POSITION SUMMARY

Own portfolio strategy to maximize franchise business and achieve earnings, revenue, and lifecycle management objectives. Assist the Marketing Director in building marketing capabilities within the product management team to drive business effectiveness and efficiency. Define and drive country-specific TA and brand strategies. Serve as the TA portfolio (or major strategic brand) lead, interfacing with WWT and global/local cross-functional teams.

KEY RESPONSIBILITIES

1. Portfolio Management

Lead the development of portfolio and franchise strategies, including portfolio planning, LRF, and product lifecycle management
Drive TA growth initiatives
Provide cross-functional TA leadership across Field Force, Medical, Legal, Regulatory, and other key functions to ensure alignment
Interface with WWT to secure strategic and operational support
Forecast portfolio performance and track progress against targets
Prepare reports and materials for internal communications

2. Organizational Effectiveness & People Development

Assist the CTAL in designing an effective team structure to support business growth
Support the establishment of competency requirements for marketing roles and performance standards for key market programs
Develop and coach subordinates through structured coaching and training programs to deliver results

3. Resource Management

Lead TA portfolio (or major strategic brand) budget planning and control
Allocate and manage in-country portfolio budget and evaluate P&L performance

POSITION ACCOUNTABILITIES

Accountable For

Leading portfolio strategy and planning
Reviewing and actively contributing to brand plans and A&P allocation
Leading cross-functional reviews of product lifecycle management strategies
Reviewing key campaign development and execution
Leading OP planning and working with SFE on target setting and FTE allocation
Interfacing with WWT to gain support for relevant TA or brand initiatives

Shared Accountability

Developing TA lifecycle management strategy with CTAL and WWT
Building an effective organizational structure with CTAL and BU Head
Developing marketing team competencies with CTAL

EDUCATION & EXPERIENCE

Qualifications

Bachelor’s degree in Medical or Medicine; Master’s degree or MBA preferred
Proficient in both written and spoken English
Minimum 7 years of marketing experience, including at least 18 months as a Marketing Manager with people management experience

TECHNICAL & LEADERSHIP SKILLS

Commercial & Management Competencies

Marketing, customer, and competitor insight
Marketing execution excellence
Strategic and operational business/marketing planning
Data analysis, interpretation, and communication
Performance and program metrics management
Exceptional interpersonal skills
Strong collaboration and negotiation skills (with Customer Marketing, Field Force, CTALs, BU Leads/CM)
Strong prioritization across brands in a resource-constrained environment
Vendor management
Proficiency in local language and English

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research