Digital Marketing Specialist

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Digital Commerce Digital Marketing Specialist

We are seeking a detail‑oriented and data‑savvy Digital Marketing Specialist to support our Digital Commerce and performance marketing initiatives. This full-time role focuses on campaign execution support, reporting, data analysis, and coordination with internal teams and external agency partners.

The ideal candidate is passionate about digital marketing, eager to learn, and ready to contribute to the acceleration of our digital business through strong operational execution.

Key Responsibilities

Digital Marketing Operations & Campaign Support

• Support execution of digital performance marketing campaigns across search, social, display, and commerce media channels.
• Assist with campaign asset preparation, trafficking, tracking setup, and QA.
• Conduct basic performance checks and help ensure smooth daily operations.

Performance Reporting & Data Analysis

• Update dashboards and regular KPI reports across platforms and campaigns.
• Collect, validate, and organize performance data for internal reviews.
• Support basic analysis of funnel metrics to identify trends or issues (e.g., drop-off points, CTR/CVR patterns).
• Summarize insights from analytics tools to inform optimization recommendations.

Customer Experience & Landing Page Support

• Assist in reviewing landing pages, user flows, and creative assets for accuracy and relevance.
• Coordinate A/B test setup and monitor results with agency/marketing teams.
• Support UX/CX improvement initiatives through data gathering and documentation.

Agency & Vendor Coordination

• Serve as an operational point of contact for agencies and partners.
• Manage timelines, deliverable tracking, and documentation.
• Collect proposals, reports, and optimization plans for internal sharing.

Cross-functional Collaboration

• Work closely with Marketing, Commercial Excellence, and Sales teams to ensure alignment on campaigns and digital initiatives.
• Provide data summaries and insights that support cross-functional discussions and planning.

Support for Global & APAC Projects

• Assist in localizing global/APAC toolkits, playbooks, and best practices.
• Coordinate meetings, documentation, and reporting related to regional projects.
• Help implement global platform updates or measurement standards within the local market.

Budget & Administrative Support

• Support budget tracking, PO processing, invoicing, and cost reconciliation.
• Maintain accurate documentation for monthly and quarterly reporting.

Required Qualifications

• Bachelor’s degree in marketing, business administration, data analytics, communications, or a relevant field.
• 3–4 years of experience in digital marketing, performance media, or digital analytics roles.
• Strong understanding of performance channels (search, display, social, retargeting, commerce media).
• Demonstrated experience managing media budgets and optimizing for ROI/ROAS.
• Excellent communication and collaboration skills for agency and cross‑functional partnership management.
• Ability to synthesize data into clear insights and strategic recommendations.
• Fluency in both English and Korean.

Preferred Qualifications

• Experience in FMCG, digital commerce, retail, or other performance‑driven environments.
• Familiarity with CX/UX best practices and A/B testing methodologies.
• Experience with BI tools such as Power BI.
• Strong project management skills with the ability to lead multiple initiatives simultaneously.
• Strategic mindset with strong analytical and problem‑solving capabilities.

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Consumer healthcare company spun off from GSK, making brands like Sensodyne, Advil, and Centrum. Based in Weybridge, UK.

haleon.com