About this role
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
Digital MarketingJob Sub Function:
Web Content ManagementJob Category:
ProfessionalAll Job Posting Locations:
Palm Beach Gardens, Florida, United States of America, Raritan, New Jersey, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of AmericaJob Description:
Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.
An internal pre-identified candidate for consideration has been identified. However, all applications will be considered.
DePuy Synthes is recruiting for a Global Digital Experience Content Lead, located in Raynham, MA OR New Brunswick NJ OR West Chester PA OR Palm Beach Gardens FL.
Position Summary
The Senior Manager, Global Digital Experience Content Lead will play a critical role in building and scaling a new centralized Digital Experience function for DePuy Synthes as a standalone company. This is not a maintain the status quo role. As the organization establishes its own digital platforms, operating model, and brand presence, this individual will be instrumental in transforming how digital content is planned, governed, delivered, and optimized globally.
Reporting into the Head of Global Digital Experience & Commercial PMO, this role is responsible for enabling and operationalizing digital content strategies in close partnership with Business Unit (BU) Product Marketing teams & other relevant functional content owners. While BUs and Product Marketing remain accountable for product positioning, claims, clinical accuracy, and MLR approvals, the Global Digital Experience Content Lead works with designated content owners to translate product and portfolio strategies into scalable, compliant, and audience driven digital experiences across the global digital ecosystem.
Operating at the intersection of marketing strategy, audience journey design, and digital platform enablement, this role ensures that BU priorities are activated through standardized content models, governed workflows, and high performing digital experiences. The Global Digital Experience Content Lead partners closely with Product Marketing, Clinical/HEMA, Professional Education, and Corporate Communications to influence new ways of working, drive adoption of centralized digital content capabilities, and establish a sustainable, enterprise wide content operating model that supports speed, consistency, and measurable impact, while allowing BUs to retain ownership of product strategy and messaging.
** This role requires comfort operating in ambiguity, influencing without direct authority, and helping teams transition from legacy, decentralized practices to a modern, audience‑first digital content capability. **
Key Responsibilities
Digital Content Strategy & Audience Journeys
Partner with Product Marketing teams & other content owners to co‑develop digital content strategies grounded in audience needs, end‑to‑end journeys, and use‑case context.
Translate BU product strategies, launch plans, and clinical messaging into structured digital content roadmaps aligned to standardized content models and delivery frameworks.
Identify digital content opportunities, gaps, and optimization recommendations across channels and journey stages, without assuming ownership of product messaging or prioritization decisions.
Ensure digital content strategies support both U.S. and OUS market needs through a tiered global framework.
Stakeholder Partnership & Influence
Serve as the primary digital enablement partner to assigned Business Unit Product Marketing teams & functional content owners (i.e., GCA, HEMA, etc.).
Build deep understanding of assigned BU product portfolios and priorities while reinforcing BU accountability for product positioning, claims, and MLR approvals.
Act as a bridge between subject‑matter expertise and digital delivery capabilities, ensuring accuracy is preserved while optimizing content for digital channels.
Influence senior stakeholders to adopt standardized digital content models, governance, and ways of working through demonstrated value and performance outcomes.
Content Governance & Compliance
Enable compliant digital content delivery by enforcing content lifecycle management practices, governance standards, and review workflows.
Partner with Clinical, Regulatory, Legal, and content owner stakeholders—who retain accountability for accuracy and approvals—to ensure content is published responsibly across markets.
Contribute to enterprise governance frameworks, including metadata standards, content models, and expiration policies.
Ensure scalable localization and archival processes are in place to support global consistency.
Digital Experience Platform Enablement
Partner closely with the Global Digital Content Ops & Production Lead, who executes content creation at scale, to ensure digital strategies are operationalized efficiently and consistently across markets.
Collaborate with Global Digital Content Ops & Production on the enterprise digital content enablement framework, including content models, templates, component libraries, metadata standards, and structured content architecture.
Inform CMS, DAM, and PIM requirements in partnership with platform and technology teams, based on audience journeys and business needs.
Support content migration and separation readiness by enforcing defined standards, quality criteria, and governance expectations, while Global Digital Content Ops & Production manages execution.
Enable speed‑to‑market and scale by ensuring clear division of responsibility between strategic digital content enablement and operational content production, freeing BU teams to focus on product strategy and messaging.
Performance & Optimization
Define digital content KPIs and success metrics in partnership with content owners & DXP team (SEO/AEO & digital performance analysts).
Leverage analytics, SEO/AEO, and experimentation to generate data‑driven optimization recommendations.
Partner with content owners to apply performance insights while preserving approved product messaging and claims.
Enable personalization and testing capabilities through platform configuration and content structure.
Change Leadership
Lead enterprise adoption of new digital content processes, tools, and ways of working as DePuy Synthes transitions to a standalone company.
Train, enable, and support BU contributors using standardized templates, workflows, and governance models.
Influence behavioral and cultural change without direct authority, helping teams shift from legacy, decentralized practices to modern, audience‑first digital content operations.
Model a digital‑first, data‑driven mindset during a period of organizational ambiguity.
Strategic Impact
This role will directly contribute to:
Establishing a unified, compelling digital brand presence for DePuy Synthes as a standalone company
Accelerating time-to-publish for product, clinical, and educational content
Improving content quality, consistency, and compliance across global markets
Enabling surgeon and HCP engagement through relevant, personalized digital experiences
Driving measurable co
About Johnson & Johnson
Global healthcare company spanning pharmaceuticals, medtech, and consumer health products. Headquartered in New Brunswick, NJ.
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