Pakistan Oral Health Lead / Pakistan Sensodyne Lead

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role:

As the Pakistan Oral Health Lead/Pakistan Sensodyne Lead, you will be at the forefront of our marketing efforts, responsible for driving brand performance and ensuring flawless execution of marketing strategies within Pakistan. You will lead a team of brand activation specialists, translating globally and regionally developed plans into impactful local marketing activities. This role is critical in bridging the gap between the Operating Unit (OU) and local markets, ensuring our brands win in the marketplace by resonating with consumers and shoppers alike.

Role Responsibilities:​

• Execute all local marketing activities based on plans developed by the global category & OU team, ensuring flawless in-market delivery of OU-led brand plans across channels.
• Drive strong financial and commercial rigour across brand activation, contributing to brand P&L delivery through effective A&P investment management, optimisation and ROI focus, with disciplined tracking of spend and performance against agreed financial and commercial KPIs across both OU and Cluster teams.
• Deliver in-year brand performance, ensuring long-term plans underpin and guide shorter-term decision-making in execution.
• Amplify local marketing plans with suitable activations with customers and shoppers.
• Support the local market CCC (Cash Conversion Cycle) and performance tracking rhythms.
• Provide the OU team with key market learnings and insights to help shape the appropriate tailoring of global priorities, plans, and assets for the OU and local markets.
• Directly manage and develop the brand activation teams in the market to deliver all relevant brand KPIs across financials, consumption, penetration, brand health, and the innovation pipeline.
• Work collaboratively with local Function teams (incl. ComEx, Media, Sales) to ensure integrated and effective activation.
• Provide people leadership and coaching to team members, fostering capability, accountability and high performance through clear expectations, regular feedback and development aligned to OU objectives.

Candidate Profile:

• Bachelor’s degree in marketing, Business, or a related field.

• Proven experience in a marketing role with a strong focus on brand activation and in-market execution.

• Demonstrated experience in managing and leading teams to achieve performance targets.

• Strong understanding of brand building, campaign deployment, and the overall marketing ecosystem.

• Solid commercial and financial acumen, with experience managing brand KPIs.

• Experience working in a matrix organization, with a proven ability to collaborate with regional/global teams and local cross-functional partners will be a plus.

• Ability to interpret market data, consumer and shopper insights, and competitive dynamics to refine execution strategies is highly preferred.

• Excellent stakeholder management and influencing skills, with the ability to build alignment and drive decisions forward will be appreciated.

• Comfortable operating in a complex and ambiguous environment will be a plus.

• A proactive and results-oriented mindset, with a passion for executional excellence is preferred.

Why Haleon?

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people. ​

So join us, as we build one of the world’s leading consumer companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behavior. 

In our efforts to further tackle barriers that may be standing in our way, we have implemented what we call a Hybrid Working model, known as Home office. Home office in the country of employment is permitted for all employees whose position allows it. The employee and the manager agree on the circumstances in which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance, and give our best to our people.

Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives. ​

The way we see it, every day is an opportunity for better. And we’re going all in to realize it.

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Consumer healthcare company spun off from GSK, making brands like Sensodyne, Advil, and Centrum. Based in Weybridge, UK.

haleon.com