About this role
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Job Purpose:
The Brand Manager holds responsibility for the brand portfolio’s marketing activities, guides the development and delivery of a fully integrated marketing strategy, ensuring implementation of marketing activities to realize the strategy.
Key Responsibilities:
Lead the day to day brand operations to ensure flawless business flow
Monitor brand market share and ensure, that corrective actions are taken whenever needed.
Contribute to volume forecasting to ensure market share gain and business target achievement
Ensure flawless execution of brand activities including consumer promotions and leads brand activations & campaigns
Continuously monitor brand’s P&L to spot any deviation from business targets and proposes corrective actions.
Monitors, tracks and analyses market performance and consumer metrics and reports the same to senior leadership
Responsible for managing creative agencies starting from briefing to delivery of activation campaigns
Ensures that the brand heart and global brand positioning are in the heart of all brand activities
Collaborates with the shopper marketing team to ensure excellence of brand visibility and consumer promotions
Work with the media agency to ensure, that adequate media plans are in place, achieving media KPI’s while drawing efficiencies & communication effectiveness
Owns the brand’s A&P budget and works with the Head of Marketing to ensure best utilization of the same
Tracks the A&P spending to ensure adherence to committed spending targets
Communicates with the area team to ensure that market & consumer research needs are met and that all brand activities are inline with area and global strategy
Basic Qualifications
Education & Experience:
Bachelor degree of Business Administration with Marketing focus or equivalent with specialization in Marketing & Business Administration
Minimum 2 to 5 years of experience in brand management in an FMCG or FMCH (consumer) background
Worked on ATL activities & direct communication to consumers, with strong analytical skills & business acumen (knows how to manage P&Ls & do full shares analysis on brands)
To have the ability to work across teams to achieve business and organizational objectives, &<
About Haleon
Consumer healthcare company spun off from GSK, making brands like Sensodyne, Advil, and Centrum. Based in Weybridge, UK.
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