辉瑞生物制药+贝博萨产品组+品牌经理/市场经理+上海/北京

Responsibilities

Brand Management

• Develop the brand strategies to ensure business achievement

• Lead strategic brand  growth initiatives, including executing brand strategies, managing compliance review, leading development of  the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target

• Establish solid KOL relationship and strong endorsement

• Lead Cross-functional collaboration – across Field Force, medical etc  to get alignment

• Input to the country BP&OP plan

• Prepare report for global & country level internal communication

Resource Management

• Lead budget planning and control

• Monitor brand marketing execution with KPI evaluation

• Optimize budget effectiveness & efficiency

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Global pharmaceutical company developing vaccines, oncology, and immunology treatments. Headquartered in New York, NY.

pfizer.com