Head of Marketing

Job Description Summary

-Responsible for ensuring the successful implementation and execution of the Commercial Strategy; take full accountability for brand insight across regional organization and provide strategic insights that share /develop brand strategy.
-Working collaboratively with cross functional teams to synthesize findings into actionable insights.
-Responsible for territorial marketing activities in order to optimize and customize brands promotion, strengthening implementation, coordination and execution of Field Force and KAM activities.
-Responsible for identifying and retaining talent
-Lead the development and implementation of standards to support quality and compliance

Job Description

Major accountabilities:

• Development and implementation of a strategy for the development of prescription and non-prescription drugs in accordance with the company's strategy
• Development of a portfolio of prescription and non-prescription drugs in the future up to 5 years, strategies and tactics of drug promotion, market launch and promotion of new products
• Develop and implement effective go-to-market and product lifecycle management plans
• Achievement of short-term and long-term goals with a focus on achieving the company's quantitative indicators and market share
• Building effective interaction with the company structures influencing the development of the marketing department
• Talent management, development of leadership skills, marketing skills of marketing department employees

Key performance indicators:

• Execution of insights & analytics services and related Strategic projects -Performance on productivity and competitiveness, measured against goals & benchmarks.

Minimum Requirements:
Work Experience:

• Cross Cultural Experience.

• Operations Management and Execution.

• People Leadership.

• Process management.

• Proven Ability to Develop trust-based relationships with key regional.

• Project Management.

Skills:

• Agility.

• Cross-Functional Collaboration.

• Customer Engagement.

• Customer Experience.

• Customer Insights.

• Data Analytics.

• Data Strategy.

• Digital Marketing.

• Marketing Strategy.

• Media Campaigns.

• Product Marketing.

• Project Management.

• Deep knowledge of the pharmaceutical market at national and regional levels, including aspects of legal regulation

Languages :

• English - upper - intermediate
• Russian - upper - intermediate

Skills Desired

Agility, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Analytics, Data Strategy, Digital Marketing, Marketing Strategy, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Waterfall Project Management

Global leader in generic and biosimilar medicines, operating as an independent company spun off from Novartis. Based in Basel.

sandoz.com