Turkiye Instore Excellence Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose

The In‑Store Excellence Manager is responsible for ensuring flawless execution across mass market and pharmacy channels, covering visibility, shelving, planograms, POSM deployment, and activation compliance. Reporting to the Shopper & Customer Marketing Lead, this mid‑level manager directly leads the Merchandising Team and works closely with Sales, Shopper & Customer Marketing Managers, Marketing, Supply Chain, and the NRM & SFE team to deliver consistent, high‑quality in‑store execution that supports brand and channel growth priorities.

Key Responsibilities

In‑Store Excellence Leadership

• Own and manage the In‑Store Excellence agenda across mass market and pharmacy channels.
• Ensure perfect execution of visibility, shelving, planograms, and activation standards.
• Maintain execution guidelines, toolkits, and in‑store standards.
• Monitor execution quality through audits, field data, and distributor reports; identify gaps and drive corrective actions.
• Ensure national consistency in execution across all channels and customer types.

Merchandising Team Management

• Lead, coach, and develop the Merchandising Team, ensuring strong execution capability.
• Set KPIs, performance standards, and daily/weekly execution routines.
• Manage workload planning, routing, and prioritization for merchandising resources.
• Ensure POSM deployment is timely, accurate, and aligned with activation calendars.
• Drive continuous improvement in merchandising operations through training, tools, and performance management.

Cross‑Functional Alignment

• Partner with Shopper & Customer Marketing Managers to understand shopper strategies, activation priorities, and in‑store requirements.
• Translate these priorities into clear execution plans for the Merchandising Team and field partners.
• Collaborate with the Mass Market Sales Lead to ensure execution supports customer commitments and JBP requirements.

Performance Tracking & Continuous Improvement

• Track in‑store KPIs (availability, visibility, share of shelf, compliance).
• Conduct root‑cause analysis on execution gaps and develop improvement plans.
• Lead post‑activation evaluations to measure execution quality and operational ROI.
• Use field insights to recommend improvements to execution processes and tools.

Budget & Resource Management

• Ensure efficient use of merchandising resources and maximize ROI of in‑store investments.
• Manage vendor relationships related to in‑store execution and merchandising.

Qualifications

Basic Qualifications

• Bachelor’s degree or equivalent.
• 5–7 years of experience in in‑store execution, trade marketing, shopper marketing, or field operations.
• Strong understanding of mass market and/or pharmacy channels.
• Strong analytical skills with the ability to interpret execution data and drive action.
• Excellent communication and cross‑functional collaboration skills.
• Ability to manage multiple priorities in a fast‑paced environment.

Preferred Qualifications

• Experience in FMCG, OTC, or consumer healthcare categories.
• Experience working with distributors and multi‑layered execution structures.
• Familiarity with planogram tools, audit systems, or field execution platforms.

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Consumer healthcare company spun off from GSK, making brands like Sensodyne, Advil, and Centrum. Based in Weybridge, UK.

haleon.com