Commercial Excellence Head

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

The Commercial Excellence head role for RSA is a critical role to strategize and enable the flawless delivery of our overall Countries  performance and our goal to deliver Better Everyday Health with Humanity. The Commercial Excellence team is at the intersect between the Marketing and Sales organization and is critical to the creation and execution of our commercial plans with trade channels, customers and health care practitioners.

This function is in the lead for creating key go to market strategies such as pricing and promotion whilst also working across multiple functions to determine our sales strategies and growing our commercial capabilities.

Role Responsibilities

• Develop and deliver Haleon category strategy for all categories and channels based on shopper insights, category management and trade landscape understanding, acting as the linking point between marketing and sales to ensure achievement of sales and profit targets.
• Own category and shopper marketing, driving recognition of value add with internal and external customers; partner with customers to develop and execute our brands with excellence across on- and offline point of sale.
• Develop the strategy, execute the plan and measure the impact of customer investment (G2N) and sales force efficiency, identifying continuous improvement opportunities.
• Lead the execution of our Net Revenue Management strategy across Pricing, Promotion, Mix Management, Pack/Price architecture and Trade Spend Management to ensure profitable growth for Haleon.
• Work as a member of the Leadership Team on countries business goals and execution plans.
• Deliver sales, market share and distribution targets across customers and categories; identify long-term retailer growth opportunities based on customer, shopper and competitive dynamics.
• Provide category and shopper solutions to unlock the aisle and drive profitable growth; champion the shopper perspective across the business.
• Develop commercialization plans that achieve annual brand and sales targets, ensuring category and shopper plans are integrated and supported internally and externally.
• Own pricing and promotion strategy (gross/net) to maximise revenues, ensuring clear pricing architecture across brands, packs and channels; set guardrails and manage cross-channel impacts.
• Develop and deliver category strategies in partnership with marketing and sales; tailor selling stories to drive category growth at key retailers; optimise planograms and shelf layouts to maximise space productivity.
• Bring the brand to life in-store by optimising the impact of marketing programmes at retail and on-shelf; deliver tailored retailer programmes to win with unique shopper cohorts.
• Partner with Marketing, Sales and Finance to define and implement the commercial strategy.
• Lead the Commercial Excellence function, including capabilities across Net Revenue Management, Sales Force Effectiveness, Shopper & Trade Marketing, Category Management and Capability

Why you?

Basic Qualifications:

•  Bachelor or Masters Degree in Economics, Business, Marketing or equivalent professional experience
•  Demonstrated functional expertise, intellectual capacity and ability to learn
•  Leadership across a matrix environment in a complex organisation; strong project management capabilities
•  Sales and Marketing experience, preferably at both national account and field sales leadership level
•  Experience in driving cultural mindset change and setting/driving a vision
•  Prior experience in this market preferred

Key Interfaces:

• General Manager and LOC & OU leadership team
• Commercial departments: Sales, Marketing and Digital Commerce
• Finance, Supply Chain, Tech and CBIA
• Commercial Excellence team (Sales Force Effectiveness, International Key Account Management, Net Revenue Management)
• OU Commercial Excellence and Commercial Leaders for cross functional projects and best practice sharing

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Consumer healthcare company spun off from GSK, making brands like Sensodyne, Advil, and Centrum. Based in Weybridge, UK.

haleon.com