Global Marketing Automation Lead

Key Responsibilities 

Platform Strategy & Governance 

• Define and own the global marketing automation strategy and roadmap for Salesforce Marketing Cloud, aligned to business objectives and the Digital Experience strategy. 

• Establish platform governance, standards, naming conventions, security roles, release processes, and change-control for all automated campaigns and journeys. 

• Create and maintain global policies for campaign approval, patient/customer opt-in/consent handling, and data usage consistent with legal and regulatory requirements. 

Campaigns, Journeys & Orchestration 

• Lead design and operationalization of customer journeys and multi-channel campaigns (email, SMS, push, and triggered notifications) via Salesforce Marketing Cloud. 

• Partner with Global Digital Content Ops & Production on reusable journey templates, content blocks, and dynamic personalization frameworks to accelerate campaign time-to-market and ensure consistency. 

• Provide oversight and hands-on support for high-impact global and regional campaigns, ensuring technical implementation quality and adherence to SLAs. 

Data, Integration & Segmentation 

• Drive integrations between Salesforce Marketing Cloud and enterprise systems (Sitecore, SFDC, CDP, clinical systems where applicable), ensuring reliable data flows, identity resolution, and real-time triggers. 

• Define segmentation and audience strategy, leveraging data models and suppression logic to support compliant targeting across markets. 

• Partner with Data Governance and IT to enforce data hygiene, consent management, and MX (marketing experience) data quality standards. 

Platform Operations & Release Management 

• Own platform operations including configuration management, environment strategy (dev/test/prod), release planning, and rollback procedures. 

• Manage platform capacity, housekeeping, and deliver regular platform health and usage reporting. 

• Coordinate platform upgrades, third-party integrations, and vendor feature adoption. 

Compliance, Risk & Quality 

• Partner with Regulatory, Legal, Privacy, and Clinical teams to ensure automation practices meet global and local regulatory requirements, including adverse event routing and medical content controls. 

• Implement QA processes and testing frameworks for journeys, data processing, and templates to minimize risk and ensure a compliant, high-quality customer experience. 

Vendor & Agency Management 

• Manage relationships with Salesforce partners, implementation vendors, and creative agencies supporting automation implementations. 

• Define vendor scopes, SLAs, acceptance criteria, and performance metrics. Ensure external teams operate to enterprise governance and security standards. 

Analytics, Measurement & Continuous Improvement 

• Define KPIs for marketing automation success and build dashboards and reporting to measure campaign effectiveness, engagement, and downstream commercial impact. 

• Use measurement insights to optimize journey design, deliverability, personalization, and audience strategies. 

Change Leadership & Enablement 

• Build operating playbooks, training, and onboarding material for global and regional marketing teams to use Salesforce Marketing Cloud effectively. 

• Evangelize best practices, drive adoption, and serve as the central point of expertise for marketing automation across the organization. 

Strategic Impact 

This role will directly contribute to: 

• Delivering personalized, timely internal & external customer experiences that improve engagement and commercial outcomes 

• Reducing time-to-execute for global campaigns through reusable journeys and templates 

• Ensuring secure, compliant use of customer data in automated communications 

• Providing a single, governed automation capability that scales across regions and business units 

• Enabling data-driven decision making with clear measurement of automation performance and ROI 

Key Stakeholders 

Internal 

• Global Digital Experience Platform Lead 

• Global Digital Experience Content Leads 

• Global Digital Content Ops & Production Lead 

• Global Digital Clinical Content Lead 

• Professional Education 

• Communications 

• Business Unit Marketing Teams 

• CRM and Commercial Operations 

• Data Governance / Analytics / IT 

• Regulatory, Legal & Privacy 

• Clinical & Medical Affairs 

• Regional & OUS Marketing Teams 

External 

• Salesforce Marketing Cloud partners and implementation vendors 

• Creative and production agencies 

• Data/analytics vendors and system integrators 

Scope of Influence 

• Owns the global marketing automation strategy and platform governance across Orthopaedics. 

• Directly manages vendor/contract resources and may have dotted-line responsibility for platform administrators and automation engineers. 

• Shapes cross-functional operating processes that determine how campaigns are planned, approved, executed, and measured across all markets. 

• Acts as the escalation point for platform issues, regulatory questions, and high-profile campaign implementations. 

Experience & Qualifications 

Required 

• Bachelor's degree. 

• 5–7+ years of experience in marketing automation, digital marketing operations, platform management, or a related role. 

• Demonstrated hands-on experience with Salesforce Marketing Cloud as an administrator, developer, or platform lead. 

• Proven ability to build governance, operating models, and reusable automation frameworks at scale. 

• Experience operating in regulated industries (MedTech, pharmaceutical, healthcare) with knowledge of compliance and privacy requirements relevant to marketing communications.