MEA Brand Director

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. 

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.  

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. 

About the role 

The MEA Operating Unit (OU) Panadol and Advil Marketing Lead role is responsible for the localisation of Haleon’s Panadol and Advil’s strategy, programme, execution and innovation to drive and enable growth within MEA OU. Reporting to their MEA OU OTC and Wellness Category Lead and working closely with both the Panadol and Advil’s Global Brand Leads and in-market activation teams, the MEA OU OTC Marketing Leads and Panadol and Advil Brand Leads assumes a critical role for brand performance.   

Role Responsibilities 

• Accountable for market share, sales and profit growth for the assigned Global Brand (portfolio); monitors market performance, track Global Brand KPIs within the OU, analyses variances, and implements corrective actions as needed; 

• Translate Global Brand strategy at OU level, define localisation approach to global campaigns and brand assets to resonate with local market nuances while maintaining core brand identity; 

• Develop OU brand plan aligned to category strategy: Plan, execute, and evaluate OU level and local marketing activations across consumer and trade, including media plan development, creative adaptation, consumer campaigns, and new product launches, aligned to approved marketing strategies; 

• Maintain close connection with in-market activation team (ensuring the initiatives align with global standards and local objectives) to drive end-to-end brand activation: Pricing/promo, media, retail execution & digital commerce, NPD.; 

• Gather and funnel OU-specific insights and learnings to contribute to the evolution of the Global Brand strategy; 

• Drive local digital insights and deliver locally relevant digital campaigns to win in digital channels. 

• Manage, coach and mentor marketing managers, fostering their professional growth and development into future brand marketing leaders. 

Why you? 

Basic Qualifications: 

• Proven track record of leading high-impact OTC brands across complex and dynamic markets, with deep expertise in brand growth, portfolio strategy, and commercial acceleration.
  * Strong strategic marketing foundation combined with sharp business acumen and the ability to translate insights into measurable market performance.
  * Extensive experience within the OTC / Consumer Healthcare industry is essential, ideally across Middle East, Africa, and/or emerging markets.
  * Demonstrated ability to build and scale brands in highly competitive environments through innovative consumer-centric strategies and flawless execution.
  * Gravitas and executive presence to influence senior stakeholders, shape strategic direction, and lead cross-functional collaboration at regional and global levels.
  * Strong understanding of consumer behavior, channel dynamics, and healthcare market trends, with the ability to anticipate shifts and unlock growth opportunities.
  * Experience managing complex, multi-country portfolios with full accountability for brand performance, P&L impact, and sustainable business growth.
  * Exceptional leadership capabilities with a proven ability to inspire high-performing teams, foster agility, and drive a culture of accountability and excellence.
  * Ability to operate successfully in matrix organizations and navigate ambiguity with resilience, speed, and strategic clarity.
  * Entrepreneurial mindset with a strong bias for action, ownership mentality, and passion for transforming brands into category leaders.
  * Advanced degree in Marketing, Business Administration, Economics, or related field preferred

  *15+ years of progressive experience in Marketing, OTC / Consumer Healthcare, Brand Management, or Commercial Leadership roles, including significant exposure to regional or global responsibilities

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Consumer healthcare company spun off from GSK, making brands like Sensodyne, Advil, and Centrum. Based in Weybridge, UK.

haleon.com