KOL BD Mgt

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

职位原因：

为匹配公司抖音业务增长战略，完善达人营销体系，聚焦达人策略制定; 全品类达人资源整合；优质资源沉淀复用；通过KOL矩阵搭建，优化合作结构，从而驱动各品类业务高效增长

Are you looking for a Digital Influencer business development role that allows you to elevate enterprise level strategy and build sustainable influencer asset portfolios? If so, this KOL BD Mgt role could be an excellent opportunity to consider.

As a KOL BD Mgt member, you will oversee cross-category influencer strategy and KOL portfolio management. Reporting directly to the social & digital commerce leader, you will partner closely with procurement and cross-functional business teams to drive efficient growth of category KOL business.

This role will provide YOU the opportunity to lead key initiatives to progress YOUR career. These responsibilities include the following:

Monitor the influencer marketing ecosystem such as Douyin, and other mainstream platforms, benchmark competitor’s KOL portfolio strategies, and craft the company’s short-term and long-term category-level KOL development roadmap. Provide data-driven strategic recommendations to internal stakeholders, compare internal KOL operation mechanisms with industry peers, mobilize cross-functional teams to implement strategic adjustments, capability building and resource allocation plans. Identify high-value KOL cooperation opportunities for different product categories, deliver tailored strategic solutions to category verticals, and summarize replicable best practices for cross-business deployment. Empower and coach business teams on KOL marketing logic, develop differentiated KOL cooperation programs aligned with corporate top-level strategic priorities. Routinely communicate KOL portfolio performance with cross-functional marketers, diagnose existing problems and deliver targeted strategic support.

Why You

Basic Qualifications

Bachelor’s degree or above in Marketing, Public Relations or related majors. 2+ years of professional experience in influencer strategy, KOL portfolio management or marketing consulting projects. Solid experience in cross-category resource integration and end-to-end commercial negotiation with premium/mid-tier influencers. Proven project management capabilities in commercial marketing scenarios, capable of coordinating multi-department resources to deliver strategic targets.

Preferred Qualifications

Deep understanding of multi-category influencer portfolio logic and mainstream platform ecosystem; FMCG, beauty and health & wellness industry experience is preferred. Strong stakeholder influencing ability with zero-authority influence experience across cross-functional teams. Exceptional verbal and written English & Chinese communication skills, capable of compiling professional strategic reports and SOP documents.

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Consumer healthcare company spun off from GSK, making brands like Sensodyne, Advil, and Centrum. Based in Weybridge, UK.

haleon.com