Director, Marketing - Interventional Spine

Job Description:

As a privately-owned, biopharmaceutical company, Ferring pioneers and delivers life-changing therapies that help people build families and live better lives. Our independence helps us cultivate an entrepreneurial spirit and long-term perspective that enables us to achieve growth and scale, while remaining agile and true to our ‘people first’ philosophy. Built on a 70-year plus commitment to science and research, Ferring is relentless in its pursuit of science that drives powerful discoveries and therapies to help people build families, stay healthy, and stand up to the world’s oldest enemy: disease.

With Ferring, you will be joining a recognized leader, identified as one of “The World’s Most Innovative Companies” by Fast Company, and honored by Fortune with inclusion on its “Change the World List,” for addressing society’s unmet needs. Ferring US is also Great Places to Work® Certified, distinguishing it as one of the best companies to work for in the country.

Role overview:

At Ferring we are on a mission to bring forward innovation in the treatment of radicular leg pain due to lumbar disc herniation. We are building a team of individuals to launch a biologic product that, if approved, would be a novel, only-in class intradiscal intervention for patients suffering this from this condition. 

We are looking for a marketing leader responsible for developing and implementing the promotional marketing strategy for this product.  This individual will be responsible for building the core brand promotional platform, developing the brand strategy, including market definition, positioning, messaging, segmentation, and desired customer experience.  This role is further responsible for all aspects of promotional tactic development, including delivering the tools and training for promotional materials at launch and post-launch. 

This individual will be part of the Brand Leadership Team and is expected to work proactively in partnership with the lead of Professional Education and Engagement to ensure alignment and synergistic execution.  This position will play a critical role in supporting launch readiness, contributing to market development activities, and helping execute brand strategy within a buy-and-bill environment.

Key Responsibilities

Brand Strategy & Execution

• Development and execution of brand positioning, messaging, and promotion aligned with HCP and Patient strategies. 

• Deliver an integrated omnichannel promotional campaign to ensure reach and impact on key stakeholders

• Drive launch readiness across key business partners to ensure timely execution of all promotional activities aligned with key milestones

• Leverage market research and external insights develop a strategy to impact prioritized stakeholders and customer/market segments.

• Collaborate across Brand team to generate, aggregate and socialize external insights from market, customers and competitors to continually refine strategy.

• Assess and monitor competitive landscape to anticipate changes in marketplace, ensuring timely adaptation of materials and training as necessary.

• Develop and measure performance metrics on promotional programs to ensure optimal impact and facilitate adaptation in real time.

• Leading the overall planning and execution of the Launch Meeting

Financial & Performance Management

• Manage A&P budget and resource allocation for assigned areas of focus with collaboration across the team to ensure spending is optimized based on brand priorities.

• Track KPIs and optimize strategy to improve commercial performance

• Provide forecasting and demand planning insights

Collaboration and Cross-Functional Leadership

• Take lead of Alliance management with external partner, after FDA approval and initial stocking.

• Ensure compliant promotional execution with Legal, Medical and Regulatory

• Align with Supply Chain and Operations on forecasting and product availability

• Lead annual business planning, forecasting, and performance tracking

• Support field readiness and training in collaboration with Brand Leadership Team

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred

• 10+ years of progressive in-line marketing experience within pharmaceutical/biologics companies.

• Demonstrated success in executing multiple product launches for specialty or biologic products

• 2+ years experience working in buy-and-bill or procedure-based markets

• Sales and/or sales management experience in pharmaceuticals, biologics or devices, strongly preferred

• Experience in interventional spine, pain management, orthopedics, or related specialties, strongly preferred

• Strong executive presence with ability to influence internal and external stakeholders

• Strong cross-functional leadership and sales partnership experience

• Proven ability to build or scale new markets or treatment categories

Ferring + you

At Ferring, we offer competitive total compensation along with an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work. From working hours that respect your lifestyle, a culture that is welcoming and equitable, and the chance to work with the industry’s most impressive people, these are just some of the ways we live our "People First" philosophy.

Our Compensation and Benefits

At Ferring, base salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $175.000 to $260.000, which is the reasonable estimate of the base compensation for this role. The actual amount paid may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, education and primary work location. Additional compensation for this role will be provided based on competitive annual incentive compensation targets in the form of an annual bonus - payouts are based on individual and company performance.

Benefits for this role include: comprehensive healthcare (medical, dental, and vision) with a premium differential, inverse to base salary, to be paid by employees; a 401k plan and company match; short and long-term disability coverage; basic life insurance; wellness benefits; reimbursement for certain tuition expenses; sick time frontloaded yearly of 40 hours, or higher if state or local law requires; vacation time for full time employees to accrue between 112.5 and 150 hours yearly in the first four (4) years of employment, and additional accruals starting in the fifth (5th) year of employment; and 12 to 13 paid holidays per year. We are proud to offer paid parental leave subject to a minimum period of employment at Ferring.

Ferring is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of gender, race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local laws.

Join our team and your voice will be heard, and your contributions will be valued. If you love to come up with new ways to make a positive difference and see them through, you will fit right in.

We are proud to be an Affirmative Action/Equal Opportunity Employer (including Disability/Protected Veterans). We maintain a drug-free workplace.

Location:

Biopharmaceutical company focused on reproductive health, urology, and gastroenterology. Based in Saint-Prex, Switzerland.

ferring.com