Sr. Brand Manager Vacunas

Job Description

The Senior Brand Manager, Vaccines will be the strategic lead for a priority brand within the vaccines portfolio. This brand is one of the most critical for the company at both the global and local levels. The role is accountable for developing and executing the brand strategy to maximize growth, strengthen market position, and deliver ambitious business objectives.

As the brand owner, this position requires a strong strategic mindset, cross-functional leadership, and deep commercial acumen to drive impact across the full customer journey. The role will partner with key stakeholders locally and globally to ensure alignment, excellence in execution, and sustainable brand performance.

Key Responsibilities

• Own the strategy and annual brand plan for a single, high-priority vaccines brand
• Lead the development and execution of integrated marketing initiatives to drive brand growth and market leadership
• Translate global brand strategy into effective local plans, ensuring relevance to the market context
• Monitor brand performance, market trends, and competitive dynamics to identify opportunities and risks
• Collaborate closely with Medical Affairs, Sales, Market Access, Regulatory, Finance, and Supply Chain teams
• Influence and align with global and regional stakeholders on brand priorities, investments, and execution
• Lead lifecycle management, and tactical optimization for the brand both in private and public markets
• Manage agency partners and external vendors to deliver high-quality marketing materials and campaigns
• Ensure all activities are compliant with internal policies, legal, and regulatory requirements
• Prepare performance updates, business cases, and strategic recommendations for leadership

Required Qualifications

• 5–7+ years of experience in brand management, marketing, or commercial roles
• Proven experience managing a strategic or flagship brand, preferably in pharmaceuticals, biotech, or vaccines
• Strong ability to work in a matrix organization and influence without authority
• Excellent strategic thinking, analytical, communication, and project management skills
• Demonstrated ability to drive results in a complex and fast-paced environment
• Fluent English

Preferred Qualifications

• MBA or advanced degree preferred
• Experience managing a top-priority brand at a local, regional, or global level
• Background in vaccines or specialty care
• Experience working with cross-functional and international teams

Competencies

• Strategic leadership
• Brand ownership mindset
• Cross-functional collaboration
• Customer and market orientation
• Results-driven execution
• Agility and adaptability
• Strong stakeholder management

Required Skills:

Adaptability, Agile Principles, Brand Architecture, Brand Asset Management, Brand Building, Branding, Brand Management, Brand Marketing, Brand Strategy, Corporate Branding, Creativity, Customer Insights, Direct Marketing, Financial Analysis, Market Access, Marketing Management, Market Research, Pricing Strategies, Product Management, Product Marketing, Promotions Management, Sales Support, Stakeholder Influence, Strategic Planning, Strategic Thinking

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

No Travel Required

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

NA

Job Posting End Date:

07/10/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Global pharmaceutical company known for oncology, vaccines, and infectious disease treatments. Headquartered in Rahway, NJ.

merck.com