Sr Dir, HCP Marketing Neurology

About Servier

Servier in the U.S. is a Boston-based, commercial-stage biopharmaceutical company launched by Servier Group in 2018. As a privately held organization, Servier is uniquely positioned to advance cutting-edge science, tackle underserved therapeutic areas and make patients the focus of every strategic decision. 

Role Summary

This is a truly unprecedented moment to join Servier! As our Senior Director, Healthcare Professional (HCP) Marketing, you will be at the cutting edge of a first-in-class launch for Becker muscular dystrophy in the U.S., addressing a profound and urgent unmet medical need where no therapy currently exists. You will serve as a visionary commercial leader, charting the course for our U.S. HCP marketing strategy within Servier's rare neurology portfolio. This pivotal role involves spearheading commercialization efforts, developing groundbreaking, differentiated strategies to educate healthcare professionals, accelerate appropriate adoption, and ultimately transform outcomes and hope for patients living with Becker. Reporting to the Vice President, Marketing, you will own the entire HCP brand strategy from pre-launch through commercialization and lifecycle management, forging deep partnerships across Medical Affairs, Sales, Market Access, Patient Marketing, and global teams to deliver a truly integrated and impactful customer experience. We are seeking an exceptional pharmaceutical marketing leader with a proven track record in successfully launching specialty or rare disease therapies, adept at translating complex science into compelling HCP communications, and inspiring high-performing cross-functional teams to achieve the extraordinary.

Primary Responsibilities

Brand Strategy & Launch Leadership

• Lead development and execution of the U.S. HCP brand strategy for Becker muscular dystrophy
• Define HCP positioning, value proposition, messaging architecture, and promotional strategy
• Translate clinical evidence and market insights into differentiated commercial strategies
• Develop long-range strategic and lifecycle plans aligned with corporate objectives

HCP Marketing Strategy

• Own all HCP promotional strategy across personal and non-personal channels
• Partner with the digital marketer to develop strategic, integrated omnichannel campaigns designed to educate healthcare professionals throughout the treatment journey
• Ensure consistent execution across digital, field, congress, and peer-to-peer education programs

Launch Excellence

• Lead commercial launch readiness planning across all HCP marketing workstreams
• Partner with Commercial Operations and Sales Leadership on field readiness initiatives
• Support forecasting, demand planning, and launch scenario modelling
• Ensure seamless transition from pre-launch to commercialization

Customer Insights

• Partner with Market Research, Thought Leader Liaisons, Sales, and Medical Affairs to generate actionable customer insights
• Monitor market dynamics, competitive activity, treatment trends, and evolving standards of care
• Incorporate customer feedback into brand strategy and tactical execution
• Identify emerging opportunities to improve diagnosis, referral, and treatment

Scientific Communication

• Translate complex clinical data into compelling, compliant HCP messaging
• Lead creation of promotional materials, sales tools, and educational resources
• Ensure scientific accuracy while maintaining commercial relevance
• Partner closely with Medical Affairs to ensure aligned scientific communication

Financial & Agency Management

• Manage HCP marketing budget within +/- 3% of approved plan
• Lead agency performance management
• Ensure marketing investments generate measurable business outcomes
• Monitor campaign performance and optimize ROI through data-driven decision making

Team Leadership

• Hire, develop, retain, and coach a team of marketers
• Foster a culture of innovation, accountability, collaboration, and customer focus
• Mentor future commercial leaders across the organization

Education and Required Skills

• Bachelor's degree required; MBA, PharmD, PhD, or other advanced degree preferred
• Minimum 12+ years of progressive pharmaceutical or biotechnology commercial experience
• Minimum 8+ years of HCP marketing or brand leadership experience
• Experience developing disease awareness campaigns and HCP education strategies
• Demonstrated success leading at least one U.S. product launch
• Significant experience in rare disease, specialty pharmaceuticals, or neurology
• Proven success developing HCP marketing strategies across multiple channels