Senior Manager, Digital Marketing Platforms

This role follows a hybrid work schedule, with 2 days per week in the office (RTP) and 3 days per week working remotely.

The Senior Manager of Digital Marketing Platforms leads the strategy, architecture, and execution of the organization’s marketing technology ecosystem, with primary ownership of Salesforce, Salesforce Marketing Cloud, and their integration with the Data Lake and CDP. This role partners closely with IT to deliver strategic marketing initiatives that align to business objectives and drive measurable impact.

The Manager ensures data accuracy, system integrity, and scalable platforms across all channels supporting donor retention, lifecycle planning, and digital engagement. They manage the scope, requirements, and implementation of new marketing technology solutions while maintaining and evolving the existing MarTech stack.

As a hybrid leader, the Manager oversees a small technical team, owns the CDP and marketing automation roadmap, and serves as a strategic technical liaison across Marketing, IT, Analytics, and Growth. The role drives data informed decision-making, enables advanced segmentation, and builds operational maturity that contributes to increased Donor Lifetime Value.

Strategy, Roadmap & Future-Proofing

• Lead the evolution and optimization of the donor lifecycle strategy using insights from Salesforce, SFMC, CDP and Data Lake integration.
• Assist in next-generation architecture development for CRM, CDP, and automation systems with an emphasis on Salesforce ecosystem advancement.
• Identify emerging MarTech and Salesforce capabilities that improve engagement, personalization, and automation scalability.
• Architect a robust, future-proof marketing automation framework integrated tightly with Salesforce and Fabric data assets.

Team Leadership & Development

• Manage and mentor Marketing Automation Specialists who work hands-on within Salesforce Marketing Cloud.
• Encourage technical mastery in SFMC, and data management best practices.
• Conduct capacity planning to balance workload, timelines, and operational needs.
• Provide feedback and coaching that strengthens accountability, autonomy, and execution quality.

Technical Operations & Execution

• Serve as the senior technical authority for Salesforce, Salesforce Marketing Cloud, CDP, and related MarTech platforms.
• Oversee data governance, ingestion, normalization, and segmentation workflows across SFMC, CDP, DAM, Salesforce CRM, and the Data Lake.
• Partner with IT and data teams to optimize data pipelines, improve data integrity, and ensure clean, actionable datasets for lifecycle marketing.
• Build and enhance automations, journeys, and system integrations leveraging SFMC and CDP data structures.
• Lead QA processes, documentation, testing, and compliance for related marketing technology operations.

Reporting & Analytics

• Develop reporting frameworks using Salesforce, CDP, Data Lake integration, and marketing automation performance data.
• Produce insights that optimize segmentation, journey design, audience strategy, and lifecycle performance.
• Works with IT and I&A to validate data accuracy across Salesforce, SFMC, DAM, Data Lake, and the CDP, identifying and resolving discrepancies.
• Identify trends that drive improved automation efficiency, data enrichment, and donor retention strategies.

Cross-Functional Collaboration & Partnership

• Act as the primary connector between Marketing, IT, Analytics, and Growth regarding Salesforce, SFMC, and CDP data capabilities.
• Translate technical constraints into clear business implications without slowing momentum.

This job description is intended to present the general content and requirements for the performance of this job. The description is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Managers and supervisors may assign other duties as needed.

EDUCATION

• Required: Bachelor's degree in Business Administration, Marketing, Information Technology, Computer Science, Data Analytics, Marketing Cloud Email Specialist or a related field.
• Preferred: Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical industry, and experience in engaging and managing third-party providers. Certification in Salesforce, Salesforce Marketing Cloud, CDP systems

EXPERIENCE

• Minimum of 7-10 years of experience in CRM-related roles. 2-3 years of experience in Management
• Experience overseeing Martech Technology Platforms, Salesforce, Salesforce Marketing Cloud, Consumer Data Management Platform and other integrated systems is essential (working with third-party solutions and across digital channels)
  • Preferred: Experience with data management, reporting tools (e.g., Tableau, SAP), DAM, CDP and CRM optimization.

Depending on the area of assignment, directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements. Example: If a job level requires a Bachelor's degree plus 4 years of experience, an equivalency could include 8 years of experience, an Associate's degree with 6 years of experience, or a Master's degree with 2 years of experience.

KNOWLEDGE | SKILLS | ABILITIES