Associate Director, Brand Development and Launch - Mood Disorder

Neurocrine Biosciences

US CA San Diego Onsite Commercial Group

About this role

Who We Are:

Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering, developing and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine and immunological disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, hyperphagia in Prader-Willi syndrome, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For more than three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X, Facebook and YouTube. (*in collaboration with AbbVie)

About the Role:

Responsible for supporting Health Care Professional (HCP) and patient marketing activities for Neurocrine products in the US. Contributes to the development and execution of brand strategies and promotional programs; collaborates closely with cross-functional partners to support successful commercialization and achievement of business objectives. Serves as a key member of the brand team, leading major initiatives and driving execution of strategic priorities while providing subject matter expertise on the product, market, and treatment landscape.

Your Contributions (include, but are not limited to):

Supports development and execution of the brand’s operational plan, including annual business planning activities, tactical implementation, budgeting, and marketing communications
Leads key components of brand strategy and commercialization efforts while ensuring alignment with broader brand objectives
Serves as a subject matter expert for assigned products, market dynamics, customer needs, and treatment landscape
Partners closely with Medical Affairs, Market Access, Sales, Legal, Regulatory, Commercial Operations, Strategic Marketing, and other cross-functional stakeholders to support implementation of brand strategies
Leads development and execution of innovative HCP and patient-focused promotional programs, including personal and non-personal promotion, digital initiatives, and peer-to-peer education programs
Drives creation and execution of HCP and consumer-facing promotional materials and field resources
Analyzes market trends, customer insights, competitive intelligence, and market research to identify opportunities and inform brand decisions
Serves as a marketing representative on promotional review activities and helps ensure promotional materials comply with legal, regulatory, ethical, and company requirements
Manages agency partners and external vendors to ensure high-quality execution of marketing initiatives aligned with brand priorities
Supports management of brand budgets and monitors expenditures to ensure alignment with approved plans
Builds and maintains productive relationships with thought leaders, advocacy organizations, and professional groups to support brand objectives
Leads complex cross-functional projects with significant business impact and provides recommendations to address strategic and operational challenges.
May mentor less-experienced marketers and provide leadership across cross-functional project teams
Ensures compliance with all corporate policies, regulations, and applicable laws
Other duties as assigned

Requirements:

BS/BA degree in a scientific or business discipline AND 10+ years of relevant experience, including significant pharmaceutical marketing and/or sales experience with demonstrated success supporting brand strategy and commercialization initiatives. OR
Master's or MBA degree preferred AND 8+ years of related experience OR
PhD AND 6+ years of related experience
Strong understanding of pharmaceutical brand planning and commercialization processes
Demonstrated ability to lead cross-functional teams and drive alignment among stakeholders
Experience translating strategic objectives into effective tactical execution
Strong understanding of HCP and patient marketing channels, including digital and omnichannel approaches
Ability to operate effectively in a fast-paced, matrixed environment
Experience managing external agencies and vendor partners
Ability to travel up to 25%
Emerging internal thought leader with strong technical and business expertise within the commercial organization
Applies in-depth knowledge of brand management, commercialization, and pharmaceutical marketing to solve complex business issues.
Leads highly complex projects and initiatives requiring cross-functional collaboration and influence
Uses critical thinking, analytical skills, and sound judgment to evaluate business challenges and recommend solutions
Strong communication, presentation, project leadership, and influencing skills.
Preferred experience includes:
Pharmaceutical brand marketing experience
Experience managing agency partners (creative, media, digital, and market research)
Experience supporting product launches and/or major commercial initiatives
Prior leadership of cross-functional projects and teams
Previous people management experience desirable but not required

#LI-MV1

Neurocrine Biosciences is an EEO/Disability/Vets employer.

We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description.

The annual base salary we reasonably expect to pay is $173,900.00-$238,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.