About this role
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
About the role
As Retail Media & Performance Media Manager for the SEAT Cluster, you will play a key role in accelerating growth across Haleon’s iconic brands including Panadol, Sensodyne, Centrum and Caltrate. Leading lower-funnel and retail media strategies across multiple markets, you will drive high-impact performance campaigns across retailer media networks, paid social and TikTok commerce ecosystems to deliver measurable business growth.
This role combines strategic leadership with hands-on execution, from shaping performance media strategies and optimizing investments for maximum ROAS, to partner closely with Marketing, eCommerce, Commercial, Finance and agency teams across the region. Reporting to the SEAT Integrated Media Director, you will have the opportunity to influence the future of commerce and digital media within one of the world’s leading consumer healthcare companies.
Role Responsibilities
Own the retail media and lower-funnel performance strategy for brands/markets—turning commercial targets into scalable always-on and campaign plans across retailer media networks and paid social.
Lead TikTok lower-funnel activation (incl. performance formats and product-led creatives) in partnership with markets and agency—driving measurable outcomes such as add-to-cart, purchase and ROAS, with clear learning agendas.
Scale retailer onsite performance—search and onsite placements (e.g., sponsored products/search, category placements, display), keyword and product targeting, and retail calendar planning to win key moments.
Drive end-to-end performance management: budget setting and pacing, bid/targeting guardrails, in-flight optimization, and post-campaign readouts with clear actions to improve efficiency and scale.
Define and standardise measurement across markets—KPIs and reporting for ROAS, CAC, CVR, AOV, share-of-search/onsite share, and incrementality where available; partner with Consumer & Business Insights and eCommerce to quantify business impact.
Partner with eCommerce and brand teams to ensure performance media is enabled by strong fundamentals (assortment, pricing, availability, ratings/reviews, content, PDP readiness) and to align media with trade and promotions.
Lead agency and platform partners to deliver best practice buying, creative testing, audience strategies, and operational excellence; challenge for effectiveness and efficiency and build market capability through playbooks and coaching.
Embed a test-and-learn culture—run structured experiments (creative, audience, offer, landing/PDP, retailer levers), share learnings across the cluster, and continuously raise the performance benchmark.
Why you?
Basic Qualifications:
Bachelor’s degree in business, Marketing, Media or related discipline; Mandarin language capability would be an added advantage.
Experience within healthcare, consumer healthcare, FMCG/CPG or other regulated industries would be a plus.
Experience across performance media agencies, marketplace/eCommerce teams, retail media network teams and/or in-house performance marketing functions.
Strategic and commercially minded leader with 7+ years of experience in performance media and/or eCommerce marketing, able to drive growth strategies aligned to long-term business priorities within fast-paced and evolving environments.
Strong stakeholder management and communication skills, with the ability to collaborate effectively across cross-functional teams, agencies, cultures and multiple Southeast Asia & Taiwan markets.
Technical Skills
Strong expertise in lower-funnel performance media, with proven ability to plan, execute and optimize campaigns to deliver ROAS and profitable growth.
Hands-on experience across TikTok lower-funnel media, retail media networks, paid social and/or programmatic platforms, including campaign setup, audience targeting, bidding, pacing, optimization and test-and-learn frameworks.
Deep understanding of SEA & Taiwan commerce ecosystems, platform dynamics, retailer environments and key promotional/trade moments across markets.
Strong familiarity with TikTok, Meta and retailer media environments, including conversion tracking, catalog/product feeds and key performance metrics such as ROAS, CAC, CVR and AOV.
Experience with GMV Max and capability-building initiatives for teams and markets.
Location – this role is based in: Hulu Kelang, Ampang
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Job Posting End Date
2026-06-20
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
About Haleon
Consumer healthcare company spun off from GSK, making brands like Sensodyne, Advil, and Centrum. Based in Weybridge, UK.
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